Rainbows are as close as Mother Nature gets to the Italian catwalk. Head-turning beautiful, shamelessly attention-demanding and just a teeny, unfixably bit vulgar. We embrace the vulgarity. We love Judy Garland. Somewhere over the rainbow is a favourite on the Nudo playlist.
Rainbows rock. The rainbow has stood for gay pride in Europe, for peace in Italy, as the symbol of International co-operation after the first world war and for the Wu-Wo tea festival in China. Most significantly and famously of all, it has stood for Nudo’s new range of flavoured olive oils at Olympia in London at the annual Speciality and Fine Food Fair in September 2012.
Each tin was stuck on by hand (thank you team Nudo), with much patience and a lot of those little sticky circles. Many visitors, including a French designer who took away boxes of empty tins for a window display of her own, told us the effect was beautiful; a few told us it was completely dizzying; and one proved it by fainting right there on our stand.