The Dolce Vita Diaries

Imitation is the sincerest form of flattery. Except in two cases. The first is when little children play that game in which they repeat everything you say in your exact, increasingly impatient, tone of voice. The second is in business, when it is sometimes actually illegal and always ‘just not cricket’.

The first case is the easiest to deal with and I would recommend the following technique: commandeer another child, let’s call that child, child Beta; the ideal candidate will be young enough not to understand the copying game but old enough to understand the fun of physcial violence. When the imitating child, let’s call her Child Alpha, starts imitating you, play along for a bit, then throw in a sentence like ‘Oi, Beta, please will you kick me very hard on the bum?’ Child Alpha will repeat this in a loud crowing voice, Child Beta will kick Child Alpha very hard on the bum, Child Alpha will yelp and retaliate, all hell will ensue and you will have to wade in to stop warfare – but you will  have broken the spell of the now long-forgotten game.

The second case is trickier and to be honest, we would like some advice. We have been alerted (thank you, Nudo supporters out there, we owe you) to several cases of the most astonishingly blatant Nudo rip-offs. The olive tree adoption idea has of course, been multiply copied – but that’s to be expected – and we obviously didn’t invent the concept of adoption itself. But whole swathes of our text copied word for word from our website to another site selling olive oil, or our Nudo olive tree (lovingly created over many hours of painstaking labour by my sister) copied pixel for pixel to someone else’s olive oil bottle label! I mean that’s not on is it?

So this is a plea. Firstly, to your copycats out there, if you’re reading this and scouring for future ideas, please don’t do it! If you want our help, ask us, we will almost certainly give it. But not this way. The second is to you Nudo-ites out there: what is the solution for business copiers equivalent to the one for dealing with children above? Elegant, not pious, simple, not too precious, a bit messy and utterly successful?

Over to y’all.

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